HOPE & FORTUNE
It’s not every day we come across a brand with such a beautiful story and vision as Hope & Fortune. We first discovered the brand on Instagram and were embraced by the soft muted colour palettes and the harmony it portrayed. Then when visiting the website, we discovered a small collection of babyblankets with delicate stripes and little hand drawn hearts and & symbols. We understood straight away that Hope & Fortune was not about selling for the sake of selling, but about offering what is so precious for a little baby, a soft blanket to be lovingly wrapped and cuddled in the best and protective way possible. Each blanket is ethically made in organic cotton with the highest GOTS and EOEKO-TEX certifications without any harmful chemicals, enzymes and the dyes are Azo free.
And there is more to the story. Louise, the Founder of the brand, is an elegant woman who strongly believes in ethical values and to make a difference. For each blanket sold, 5% goes to charities and projects protecting women, children and tackling exploitation that you can read about on her blog. She works in sectors where her roles are to give well-being and protection to others – for example as a child sexual exploitation nurse and pre-natal yoga teacher. We believe she is the perfect ambassador for love and care. An now you can pass it on by offering a Hope & Fortune blanket which is carefully hand wrapped in a signature keepsake box to your own baby or as a gift. The social enterprise side of the business is in the process of evolving and we will definitely be following. And you?