Situated in Sweden, Joanna Schmidt draws cute, fun and educational motives for the nursery and kid’s room. Joanna works as art director/graphic designer at an ad agency but since that always doesn’t fulfill her need to draw cute animals she runs her own webshop on the side. The webshop opened in Sweden in 2015 after a lot of long nights in front of the computer drawing during her first maternity leave. The designs include animals, letters, cars and more. One of the most popular products is the ABC-poster where you will find for example an Armadillo playing the Accordion sitting on an Alpaca, a Bear and Bunny taking a Bath, and many other words to discover on each letter (in the English version). All the letters are also sold separately as personalized name posters – a very popular baptism/christening gift! There are also a lot of other custom name posters available with cars, animals or just plain typographic ones.
In 2018 she finally finished redrawing her ABC-poster from Swedish to English words, and opened her international shop selling her designs worldwide. You’re just one click of a button away to discover this unique and bewildering universe of designs that your children will adore – Enjoy!